Archive - Open Measures Newsletter

Outrage Cycle: Cracker Barrel and its CEO Targeted Amidst Logo Controversy

After Cracker Barrel's logo redesign, alt-platform users attacked the company's female CEO, criticizing the company for trying to be "woke."

Sep 26

Far-Right Extremists Were Among Earliest Promoters of Website Targeting Charlie Kirk Critics for Harassment

Proud Boys Telegram channels and extremist platform admins were early amplifiers of “Expose Charlie’s Murderers.”

Sep 19 •

‘Pallywood’ conspiracy theories saw increased interest after reports of famine in Gaza

Tracking the prevelance of 'Pallywood' and 'Gazawood' conspiracy narratives across online platforms.

Sep 17 •

Why Some Alt-Platform Users Still Support Leaving X/Twitter

Despite Elon Musk’s efforts toward a “free speech” rebrand, some alt-platforms users support leaving X/Twitter or won't return to the site.

Sep 5

Our latest research spans everything from cybercrime to politics.

Sep 2 •

Flash Report: Claims of 4chan’s Death Were Greatly Exaggerated

4chan was compromised and went offline for 10 days, it has since returned as of April 25, 2025, with similar levels of influence.

Sep 1

August 2025

July 2025

Open Measures: June/July Roundup

WhatsApp collections and AI search are now here! Plus, we take a closer look at a Pravda-linked news aggregator as well as online violent rhetoric…

Jul 30 •

New Feature: AI Search

Introducing a smarter way to search

Jul 16 •

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